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Companies are in constant search for efficient methods and strategies that allow them to manage and improve relationships with their clients. If you own a business, you already know that your client’s satisfaction and loyalty are key elements to reaching the desired success, obtaining more sales and positioning your brand in the market. This is exactly where the CRM, "Customer Relationship Management" takes over. A business tool with the client as it’s focus of analysis to provide solutions based on their perception. But you, as a business owner or manager, do you know what CRM software is and what it is for? Next, we will help you understand it so that when you use it, you get the most out of its features. What is a CRM strategy? A customer relationship management (CRM) strategy is a set of actions that a company executes with the aim of improving interactions with its customers and strengthening their relationships, which results in the generation of more sales. The easiest way to achieve this is by using certain tools to help you in the process. What is a CRM strategy for? CRM software is one of the most important technologies to manage a company's interaction with its potential and current customers. This allows you to create strategies based on your clients, as well as: • Manage business relationships with customers, facilitating and strengthening communication. • Through the information obtained, design a better customer service strategy. • Improve customer segmentation and potential opportunities to analyze and make decisions. • Optimize sales campaigns. • Automation of business processes, reports, budgets, and sales figures. • Create customer loyalty strategies and techniques. What are the aspects that determine that your company needs a CRM? • Employees handle different data and work with little to none organization. • Reports are difficult to manage and important customer data is lost. • Corporate processes are not made visible. Guidelines for generating a CRM strategy 1. Define business objectives. 2. Identify your customer’s profile. 3. Define the sales process. 4. Train corporate staff on technological tools. 5. Invest in CRM software. What’s a CRM? A CRM is a software that collects, organizes and analyzes customer information, with the aim of taking advantage of the data generated to create strategies that optimize the relationship and interaction with customers. Encouraging retention and satisfaction of consumer demands. In addition, it automates and helps to strengthen marketing, sales and customer service areas, to connect and maintain efficient communication that allows loyalty. 📖 Elements to offer a good customer service experience What are the benefits of CRM software? Companies that use CRM Systems will be able to understand the desires and needs of their customers and will be able to offer personalized customer service solutions. Organization of contacts and customer data: Manage customer information to access contact data and know their preferences. Time management: Promotes a satisfied customer, teams become more productive and having organized information improves the sales and retention process. Monitoring and recording of interactions with customers: Collect all the actions made by customers, such as phone calls, emails and purchases made. Customer segmentation: Allows you to obtain groups of customers, segment them according to their characteristics and thus generate personalized strategies. Systematization of sales and marketing strategies: Supports the process of monitoring potential customers as well as the management of marketing campaigns and sales monitoring. Business Process Tracking: Supports corporate teams in managing activities and tracking customer interactions. Analysis and reports: It allows obtaining analysis based on the information generated on sales performance and other indicators, such as the functionality of the commercial and marketing campaigns generated. Positive customer experience: Provide a personalized customer experience and a more satisfying relationship throughout the buyer's life cycle, by having immediate responses from the sales team,. Strategic integrations with WhatsApp, chatbot, email and others: To improve customer contact channels. Integration with other systems: It can become a tool that manages to integrate with other business systems and thus complement its features. How can a POS help to optimize a CRM Strategy? The potential integration of your POS, with a CRM strategy, can optimize your business operations and open space for the analysis of customers and their behavior. Purchase history and customer profiles: A POS provides details about customer purchases, giving access to each customer's purchase history and preferences. With this information, you will be able to personalize your interactions and promotions. Data synchronization: If you can connect your POS with your CRM, you can automatically access information about customers, sales and products. Loyalty programs: With a POS you can create a loyalty and rewards program for your customers. Analysis and sales reports: A POS provides you with real-time information on inventory and sales. By synchronizing it with your CRM, you get an analysis of sales, most rotated products and key sales moments. 📖 More on sales reports!📈 Want to know more about Universum services and benefits? For advice on a Point of Sales that helps you optimize your business as well as payment processing equipment contact our sales agents at +1-978-416-9964 or visit our web page: www.universumsol.com Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

Currently, payment methods in commercial establishments are led by transactions made with cards, apart from facilitating and increasing sales, they can also become a great threat in the face of potential fraud. This is why businesses must have an efficient Point of Sale (POS) System that protects information and provides peace of mind to both merchants and customers. There’s a wide variety of POS Systems in the market; in this blog, we will mention the characteristics they must have to protect your business from fraud. Characteristics: • Comply with Security regulations: A secure POS system must comply with the PCI DSS payment card data security standard-Payment Card Industry Data Security Standard. Thi is in reference to a security scheme designed to ensure the protection of card information during transactions and storage (such as numbers and associated data). This standard was established by the most important credit and debit card companies, in order to have a unique design that allows them to protect data and prevent fraud. • Have data encryption: Data encryption gives information reliability. This is how it works: Debit and/or credit card information is transmitted from the point of sale to the payment processor using encrypted data to guard against unauthorized interception. • EMV Technology: POS systems must be compatible with EMV embedded chip technology, so they can generate unique codes for each transaction, protecting customers and the business from false transactions and potential cloning. EMV obeys the initials: Europay, MasterCard and Visa, the three companies that developed this technology. • Additional Authentication: POS systems may require additional authentication, such as a PIN or electronic signature, to authorize transactions. This layer of security prevents unauthorized use of stolen cards and ensures that the official cardholder is involved in the process. • Updating, Monitoring, and Suspicious Detection: An advanced POS system can detect suspicious activity, such as unusual transactions and large purchases. These systems can generate real-time alerts. • Trained personnel: The personnel working in the commercial establishment must be trained in the management of the POS and in fraud detection techniques. What are the most frequent card frauds to which establishments and customers are exposed? Skimming: Refers to the theft of card information used at the time of the transaction, its purpose lies in reproducing or cloning the credit or debit card. How? Attackers can install skimming devices on a POS and thus steal customers' card details when they swipe to pay. Card cloning: Information from legitimate cards is obtained using skimming devices in ATMs or payment systems. Malware in POS: Cyber ​​attackers can infect POS with malware, with the purpose of capturing card information at the time of transactions. Online Fraud: When a card is stolen or cloned, it can be used to buy online, without the need to present an identity document. Emails or false messages: Be careful with the messages that arrive in your mailbox or messages on your cell phone asking for personal or card information, pretending to be from your financial institution. Pharming: This technique is used by cyber attackers, who redirect users to fake websites to steal card information. Communications Interception: Attackers could intercept communication between the POS and the merchant's central system, thus capturing card data. Card theft and identity theft: A person can steal and impersonate the card owner's identity. POS Security Flaw: If the POS software or hardware is not properly secured, there could be vulnerabilities that attackers could exploit. Employee fault: Merchant employees may engage in fraudulent activity by tampering with POS payments or misusing card information. 📖 For other types of fraud and how a good POS can help, check these blog entries: 💰 Cash Fraud and how to prevent it 🤖 Technology as the main support against pilferage Have you ever wondered what the process of payment card transactions is like? Every time a card transaction is made at a commercial establishment, there are features and steps that allow purchases to be processed quickly and securely. The customer does not know what this process is like, but the merchant must be clear about how the system works after swiping the card through the reader, so that the purchase can be approved. There are four key aspects: • The trader. • The client. • The bank that provides the merchant's processing services. • The bank that issued the customer's credit or debit card. How is the process carried out? Next, we will briefly summarize what the process is like and what key pieces are involved. • Beginning of the transaction: The customer delivers their debit and/or credit card to the merchant in order to purchase a product. The merchant must introduce the card through the card reader, which will depend on the technology used: it can be sliding the band, inserting the chip or bringing the card closer for contactless payment methods, such as NFC. • Card information: The card reader obtains the information to authenticate the transaction. What type of info? Card number, expiration date and security code (CVV). • Authorization: This step involves the customer, the merchant, and the issuer (card bank). The establishment's system sends the transaction information, amount, card number, among other details, to the corresponding payment network (Visa, Mastercard), which then communicates with the bank that issued the customer's card. In this process, the issuing bank certifies whether there are sufficient funds to approve the transaction. • Approval or denial: The issuing bank sends the response to the commercial establishment through its payment network, confirming whether the transaction has been approved or denied. If it has been approved, an authorization number is created and registered. • Receipt: A receipt is delivered to the client, printed or sent by email, with the establishment's information, the amount paid, and the authorization number. Remember that the personal data of customers is essential to be protected, this guarantees their trust. See the MasterCard example. Universum’s Point of Sale Systems. Our POS is designed with a complete security system that protects your company and your customer’s data, integrating perfectly with devices that optimize transaction functions while offering the best payment processors on the market, that adapt to your needs and guarantee safety, functionality and easy use. Do you want to be part of the Universum family? Contact us to be advised on the best payment processing equipment for your business. And remember: at Universum, we offer great benefits with our uCare+ plans -one of them is that your POS equipment investment will always be safe. If you want to know more about the benefits that Universum can offer to your business, contact our sales agents at +1-978-416-9964 or visit our web page: www.universumsolution.com Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

The purpose of a point of sale (POS) should be to facilitate business operations and enhance the consumer and staff experience. This blog will describe some important features that make a POS software the right one for you. What is a POS? POS or Point of Sale System is a system or software used in commercial establishments to process sales transactions. On a point of sale, sellers can record and calculate the number of purchases made by customers, generate receipts, manage inventory, accept different payment methods (cash, credit card, etc.), and generate sales reports. 📖 Click here to know more As a store owner, you must take the time to research and choose a POS that effectively suits the specific needs of your business, so that your work is efficient and you can be able to achieve successful results. Before choosing your POS, you must identify the needs of your business, considering some important aspects such as the size of the company, the type of products you sell, the number of daily transactions and other administrative functions that you might need such as inventory and personnel management. Characteristics to consider when choosing a POS Intuitive: The POS must have an easy-to-use interface so that employees can quickly learn to use the system. Fast: This guarantees smooth purchases and avoids delays in transactions. In addition, it allows the user to quickly search for products or customers. Inventory management: POS software must allow real-time control of in-stock products. Allowing to effectively manage it. Sales reports: You must be able to generate reports on sales performance, customer behavior, among other data that will help make decisions and create strategies. Customer contacts: a POS must allow you to save and manage customer information such as history of purchases made, preferences and contact information. Said information will be of great help to manage loyalty programs and targeted marketing. Security: You must protect your customer's data and your business's data in general. Payment methods: It must allow the business to receive all payment methods. (Cash-Cards) Adaptation to your business: It must have the characteristic of being customizable to satisfy the specific needs of your business, such as configuring price options, discounts, taxes, tips, among others. Omnichannel sales: Both in physical stores as well as online sales, the POS software must be able to handle sales and control inventories in an integrated manner. Compatibility with other equipment: It must be compatible with other devices such as printers, barcode scanners, etc. It's a plus if you have the option to integrate with other business systems, such as accounting software or CRM. Use through Mobile: It must allow payment processing and making transactions from mobile devices, improving customer service. Updates and technical support: The company that provides the POS software must offer constant updates, to improve functionality and technological changes. Keep in mind that a POS should provide solutions for fluid and effective work, enabling all business activities and transactions while also giving staff greater security when making sales and enhancing customer service, which supports a company's success. Why choose Universum's POS for your business? Universum is a company dedicated to the creation of software and hardware solutions, which allows the systematization and growth of your business by improving the experience with your client and strengthening your sales. It has high-quality equipment and affordable prices that adapt to any type of business. In addition, it offers you integration with Quickbooks so that you can manage your accounting processes and it has integrated a collection of systems that allow you to accept all types of payments (cash, debit card, credit, EBT cards and now with the latest update you will be able to accept WIC program cards) on top of offering 24/7 customer service. Learn about this and other benefits of our processing services by contacting our sales agents at +1-978-416-9964 or visiting our web page: www.universumsolution.com Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

If you want a complete and detailed vision of your business sales, we are here to inform you about one of the most powerful features of Universum’s Point of Sales system: the generation of sales reports. These provide you with quantitative reports on sales behavior and serve as a point of reference to make decisions and make the operations around your company more efficient. The main benefit is that it facilitates the management of your marketing team and your sales team. To dig deeper into this topic, let's start by answering the following question: What is a sales report? A sales report is a report generated by a Point of Sales System, that enables companies to collect and understand their sales data which also allows them to make a detailed analysis of sales transactions and helps to create effective business strategies to optimally manage business operations. Why is a sales report useful in your company? A sales report provides important data and analysis related to sales transactions. Here we highlight a few: • Sales report: You get exact information on the sales made. You can examine the effectiveness of overall sales, sales by product or category, and sales by employee. This data will help you understand which products are selling the most and you can identify areas for improvement. • Inventory management: Businesses can manage their inventories effectively. Knowing which products are selling more and which are not. This information is vital to know what’s in stock. 📖 Read more on how Universum simplifies the inventory process • Staff assessment: Companies can assess the performance of their sales staff by providing data on individual sales, average transaction value, and conversion rates. • Financial analysis: Allow your team to do a financial analysis through reports that include information on benefits received, income generated, as well as other indications that can help you decide whether the sales techniques put into place have been sufficient or whether they need to be adjusted in order to fulfill the established goals. • Compliance with regulatory requirements: By collecting the necessary information, you can meet the legal requirements established by the country and avoid legal issues and penalties. This guarantees the transparency of commercial operations. Do you know how often you can receive reports from your company? Your company can receive three types of reports: • Daily sales report: It is the fastest way to monitor the behavior of your sales and the activities carried out by your team and your potential customers. • Weekly sales report: It is perfect for knowing the productivity and results of your work team, it will also reveal any issues so that you can solve them on time. • Monthly sales report: In this report, you determine a global balance on your company's sales, in order to know if the objectives set and the desired conversion rate are being achieved. What are the benefits offered by Universum's POS reports? Easy and intuitive interface: Universum provides an easy-to-use interface that simplifies the process of generating and analyzing POS reports. It offers you intuitive navigation that will allow your business to feed from the information it needs. Comprehensive reporting: Universum gives you a wide range of reporting options, allowing businesses to generate detailed reports on sales, inventory, customer behavior, and financial data. This reporting functionality provides a holistic view of business operations. Data analysis: Universum's analytical tools allow companies to dig deeper into their sales data. It offers advanced analytics and data visualization features, allowing businesses to identify trends, patterns, and opportunities for improvement. This analyzed data will help you make the best decisions to increase profitability. 📖 Increase your business's profitability with these tips. Also, with the new 8.0 update, you will receive a detailed report on your sales directly to your email. Technical support and adaptation of features: Universum is designed to adapt to the needs of every business. In addition, it provides technical support to the client, in a reliable and effective way. Entrust your business to us! We are specialists offering you effective solutions! Contact one of our sales representatives at +1-978-416-9964 or visit our web page: www.universumsol.com to learn more about these benefits and Universum. Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

Expand your market, receiving payments with WIC program cards It is for real!! With your Universum Point of Sales System, you will not miss any type of sale; you will be able to receive all kinds of transactions. The most recent news at Universum is the great integration to our POS that will allow your business to receive WIC Program cards, as a payment method. The WIC Program (Supplemental Nutrition Program, for pregnant, lactating, or postpartum women, infants, and children with nutritional risk) is a state program that has benefited 7.5 million people, making it a potential area to expand your business’s market and increase your sales, by being able to process these cards. Find out the latest software updates New features: Stay informed about your business: Receive daily reports on your sales performance, inventories and other metrics, directly to your email. Updates for convenience stores and supermarkets: New version 8.0.0 Receive and print instant reports on sales and inventories from your POS. EWIC Compatibility – Seamless integration with checkout and weighing systems. Optimization in design and automatic data backups guarantees a better experience and the protection of your information. If you are interested in these features and more, or you have any doubts about the updates, get in touch with your sales agent or call us at +1-888-507-6614. Important notice regarding July 4th: Our office staff will not be available on this day, but our technical team will be available for your inquiries and to help you with any other issues you may encounter, just as they would on any other day. You can contact our technical support team through the following channels: Phone: 1-888-507-6614 Email: support@universumsol.com We apologize for any inconvenience our office closure may cause. Know we are committed to ensuring that your technical support needs are taken care of, including on holidays and weekends. Copyright (C) 2023 Universum. All rights reserved. 360 Merrimack St, Lawrence, MA 01841 +1-888-507-6614

Summer has arrived and brought a wide range of opportunities for companies to generate more profit with trending products. Preparing for this time is a challenge for many businesses, which need to adapt their stock to the requirements and needs of customers. The real challenge is planning a strategy to maximize the benefits and generate more sales. Do you want to get the most out of summer? Follow these recommendations. Tips for Maintaining a Good Seasonal Inventory During the Summer Each business is unique and must analyze its market to understand the preferences of its customers and assertively select the products to promote in summer to have a successful season. In this blog, we want to highlight the importance of having the right stock so you can achieve your sales goals. Plan: Do a preliminary analysis of the trends during the summer and based on its conclusion, create a calendar with the important dates so that you can rotate the products that have the most movement during those days. Make sure you have enough stock to avoid running out of stock during times of high demand. Analyze the past summer's sales records: Check past summer sales patterns. Identify the products that were most in demand and which were least. This information will be vital to know the current inventory needs. Maintain connection with suppliers and carry out regular inventories: Make sure to order products well in advance and thus avoid supply problems. Maintaining communication with your suppliers is very important to keep track of your stock in case you have shortages. Guarantee space in the warehouse: Consider having adequate storage space for your inventory. Keep your products organized using systems that allow you quick product access and control over what is in stock. Build customer loyalty with promotions and Marketing strategies: Organize a content plan and summer promotions, this will strengthen sales and stock rotation while preventing other products from “getting old” in storage and shelves. 📖 More recommendations on commercial strategies in the summer Inventory Ideas for the Summer Season Your public is the one who will define the products you must have in your business to satisfy the demand and desires of your customers. Due to the evident climate changes, here we will give you a few key ideas of invetory to have in your business so you can cover more consumers. Personal products Sunscreen is one of the most requested products, make sure you have a variety of brands and coverage (SPF) options, in addition to suntan lotions, hats, glasses and clothing with UV protection. Beauty and personal care products: Climate change can directly affect the skin and hair. Products such as shampoos, moisturizing creams, and makeup, have a high turnover. Also, nail grooming products and refreshing fragrances. Trendy summer clothes: Bikinis, skirts, sandals, and shorts are welcome. The perfect time to show all summer looks. Beach and pool items: There are essentials for a sunny day, dark glasses, beach umbrellas, towels, and chairs, among other basic elements that will make your stay on the beach more pleasant. Recreations and outdoor sports There are various activities and sports that are very common to be practiced during the summer, here we give you a summary of the most popular. Travel and tourism: Consider items such as suitcases, travel toiletries, power adapters, cell phone chargers, etc. Equipment for water sports: Diving and snorkeling equipment. Inflatables and pool balls. Surfboards, kayaks, paddleboarding equipment. Equipment for beach sports: Variety of balls, rackets, frisbee games, kites for children, and shovels to play in the sand, among others. Equipment for cycling and hiking: Bicycles and complementary accessories. Backpacks, thermos cups for water, shoes suitable for hiking, etc. Food and Drinks Refreshing drinks: The heat triggers the desire for refreshing drink consumption like wines, as well as cold drinks, natural juices, ice creams and beers. Food: Fresh fruits, vegetables, cheeses, sausages, salads and barbecue-specific food. Adaptations and events at home Barbecue supplies, most requested examples: Grills, charcoal, barbecue sauces and seasonings, plus grill accessories. Typical appliances for summer: Air conditioning, fans, refrigerators, freezers, blenders and mixers to make "smoothies", ice cream machines, among others. Items for gardening and landscaping: In summer it is very common to decorate gardens with plants and flowers. Terraces with outdoor furniture and decorative lights are also suitable. In addition, the demand for garden tools and irrigation systems arises. Remember that, to optimize your business, systematize your sales and have a payment system that facilitates transactions, you must have a Point of Sales System, POS. If you don't have one yet, Universum offers you the best solutions for your business. To learn more about the benefits offered by Universum, contact our sales agents at +1-978-416-9964 or visit our website: www.universumsol.com Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

We have talked many times about the benefits of having a Point of Sales System that helps you organize your business and, in addition, allows you to receive all kinds of payment methods so you can execute all sales and expand your market. Many potential customers for your business belong to a large sector that is favored by state programs such as the SNAP Program, using EBT cards in specific products and the WIC Program (Special Supplemental Nutrition Program for Women, Infants, and Children ), Program of Supplemental Nutrition, for pregnant, lactating or postpartum women, babies and children at nutritional risk. 📖 Learn more about the use of the EBT card in your business and to whom it is directed What is the WIC program? The WIC (Women, Infants, and Children) program is a federal food assistance program, administered by the United States Department of Agriculture (USDA), in which monthly vouchers or electronic cards are provided to buy food. The population that benefits from this program are pregnant women, lactating mothers, and children under five years of age who are at nutritional risk and who present health problems, such as anemia, low weight, and complex pregnancies. With these cards, beneficiaries can access specific food purchases such as baby formulas, infant cereals, milk, eggs, vegetables, and fruits. In addition to food assistance, the WIC program aims to improve the community's health, with services in health and social services programs, medical care, and breastfeeding education programs. The policies to access the WIC Program depend on each state. Read more about how to access WIC program benefits: 🚀 Women, Infants, & Children Nutrition Program 🚀 Using your WIC Card in stores Do you want to create a sales strategy based on the WIC Program? Next, we’ll provide some recommendations: Point of Sale/POS System: Make sure you have a system that allows you to receive payments with WIC cards. Find out which products are eligible for the program and make a list of foods and products that can be purchased with the WIC cards, so that they are available in your business and you can meet the demand. Here is an idea of ​​some of those products: • Milk, cheese, and yogurt • Cereals (bread, pasta, brown rice, whole wheat, and corn tortillas) • Peanut butter, string beans, eggs, and tofu • Fruits and vegetables • 100% fruit and vegetable juice • Baby food (cereals, fruits, vegetables, and formula) Good customer service: Keep your employees informed about state programs so they can provide guidance to customers and not lose sales due to ignorance. Make sure your customers feel welcome and well cared for. External Promotion: Let your customers know your business is accepting EWIC card payments. You can use shelf talkers in your business and build relationships with local WIC agents in your area. Use your communication channels, such as the website and social networks, to promote information on this topic. Offers focused on WIC Customers: Make promotions aimed at the products within the WIC program that may encourage your sales. And you may wonder... What does Universum have to do with the WIC Program? If you have an Universum POS Point of Sale System, it is important that you know all the features that make it unique. With the new software update you will be able to receive transactions with the electronic cards of the WIC Program, purchasing process is just like that of a debit or credit card. If you are interested in knowing more and being updated on this topic, visit the following link and subscribe to the notifications to be alerted when it is available in your state: 🚀 WIC/Universum News Don't miss the opportunity to generate more sales! Learn about this and other benefits of our processing services by contacting our sales agents at +1-978-416-9964 or visiting our web page: www.universumsolution.com Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

Technology has come a long way and with it the behavior and preferences of customers. Companies increasingly need to have visibility and participation in the digital field. This medium has become a necessary and complementary way to achieve the objectives of companies and position their brands in the competitive market. Do you have a business and don’t know how to have an online presence to boost your sales and achieve brand recognition? In this blog, we are going to show you a few ways to do it, so you can grow with your community and attract more clients through effective communication. The first step you must complete is to define your objective. What do you want to achieve by having a presence on the Internet? Being specific about this will help you create a strategy that works. What actions could you take to have a presence? There is a lot of information about this, but choosing the best strategy that suits your business style will guarantee the desired results. Next, we will give you five (5) tips to start your online presence. Create a website: It is the most efficient way to have an online presence and it is the main information channel for your customers to learn about services and/or products offered by your company. A web page should have valuable information such as: The vision, mission, and company values, you can also generate forms, chats, and user service emails that will be of great help to collect data from your customers and thus create future marketing strategies. Make sure your domain is related to your company’s name. Have these four (4) important details in mind for your website: • Make sure you optimize your website for search engines (SEO). • Make it easy to navigate • Use keywords for your content. • Make sure that the user can see your content on their cell phone. Create a blog: Your website can be a great window of visibility for your brand. Create a blog section where you can share important and current content for your customers, such as brand-related news, tips and product/service support guides. This strategy is a great hook with which you will attract website visitors who can become potential customers. Important: • Create content of value and interest to your audience. Make use of Social Media: The impulse that is achieved through social media is not a secret. There are many with which you can interact with your audience and promote content focused on your brand, your products and/or services. It is a direct channel of communication where you can provide information to your followers, such as promotions or information of general interest. The best-known and used platforms are: Facebook, Instagram, Twitter, LinkedIn, TikTok and WhatsApp Business. Do an analysis of each one and start creating quality content to gain followers and potential customers. Social media is a perfect hook to gain visibility, through them you can make organic content, pay for advertising and run contests focused on your audience. You can also make agreements and strategies with brand influencers that will help you grow. Customer service through digital platforms: Build a customer service plan to implement it on digital platforms, the online reputation of a company is important to its success. This way you can monitor the opinions and comments of clients, always trying to propose the best solution to conflicts. 📖 Read more about customer service strategies here Implement Email marketing: Previously, collect the data of your followers or customers. You can achieve important content aimed at your audience with this tool and connect with them. Do you know the benefits of having an online presence for your company? Having a presence on the internet guarantees several benefits, such as: Reach a broad target audience: Your company gains visibility and can transcend the physical reach and connect with different audience groups. Brand creation and identity: Strengthen your brand and achieve positive identification in your audience. Opportunities to do business: Through online presence, you can attract potential customers and business partners to your company, stand out in your field and generate more income. Build Community: You can build relationships with your followers and potential customers. Interacting with your audience allows you to build a community where your business interests are connected. In addition, you can generate a sense of belonging and loyalty to your company and/or brand. If you want more tips on how to level up your sales and create effective strategies, keep on visiting our blog on our web page www.universumsolution.com Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

One of the most anticipated seasons in the United States has arrived: summer. A time where you can enjoy a wide range of activities and many people take the opportunity to take vacations, travel, take part in outdoor activities, attend celebrations, sporting events, among others, which become some of the favorite plans during the sunniest months of the year. It is very probable that the sales of your business may increase in these days, for this reason, you must be prepared to understand that it is an opportunity to earn more money, so you must think of the different ways to adapt your business to the needs of your clients during this season. Are you ready? In this blog, we will introduce you to some of the strategies that will allow you to level up with your business. Check out these tips and make the most of the advantages of this time. 1.Personalize your products and services: Get ready for market trends and consumer preferences. Adapt your products or services to satisfy your customers this season. These are some of the most popular products to sell in summer and with which you can innovate in your inventory. • Summer clothing: Bathing suits, dresses, hats, sandals. • Sunscreen and moisturizing creams for the skin. • Appliances: Fans, air conditioners, blenders, refrigerators, among others. • Products for outdoor sports: sneakers, backpacks, skates, kayaks, bicycles, life jackets, balls, among others. • Appliances: Fans and air conditioners. • Food and drinks: Sodas, juices, soft drinks, beer and wine as well as foods like ice cream, fresh fruits and salads. 2. Hire enough staff: Make sure you have good customer service and enough staff to serve your customers. This way you will increase your sales and minimize long lines. 3. Prepare and order your facilities: Keep an eye on the air conditioning maintenance, remember that it’s important to maintain a good temperature within your facilities. If you have outdoor terraces, do not hesitate to take advantage of them and hold events that promote shopping and your customers’ wellbeing. 4. Check your inventory and verify that you have enough product stock. Adapt your products or services to the summer season. 📖 Here you will find a few tips on how to do it 5. Make a marketing strategy focused on promoting this season’s sales. Create offers, events and promotions through your different communication channels. Here some tips: • Create offers and promotions: Do not hesitate to make a strategy that includes exclusive offers and discounts to your customers, besides building loyalty, this generates more sales. • Make themed and outdoor events: Attract more customers and take full advantage of the weather. Organize activities and contests focused on summer. • Advertising: Advertise through Google ads or on social media. You can also make use of billboards or local media outlets to reach a larger audience. • Marketing in social media: Create an attractive content plan, recreating a summer lifestyle. Take photos and videos taking advantage of the times and new trends. • E-mail campaigns: build customer loyalty through personalized messages and send them exclusive promotions to encourage purchases of your products and/or services. • Optimize your website: Remember to use summer related keywords, this will ensure your positioning in search engines and will help you attract more customers interested in your product and/or service. 6. Attract new customers: Design and make strategic alliances with other companies or suppliers. Offer packages or discounts during the summer, this will allow you to increase your brand’s visibility. 7. Flexible hours: Handle extended customer service hours so you can satisfy the demand. 8. Use a Point of Sale System: Make technology your best ally. Systematize your processes and transactions. By using a POS System you’ll organize your information and inventories, minimizing human errors, avoiding theft, and improving customer service. 📖 Read more about the advantages of having a POS 9. Accept all payment methods: Remember that if you accept transactions in cash, debit cards, credit cards and EBT cards, you will have a better chance of generating sales and reaching all types of customers. The best way to do it is through a secure payment processing equipment. 📖 Here are some excellent offers that you can take advantage of Get your Point of Sales System with Universum If you still don’t have a POS for this summer, this is your opportunity to systematize your business, organize it and generate more sales! To learn more about the benefits Universum is offering, contact our sales agents at +1-978-416-9964 or visit our website: www.universumsol.com Don’t forget to follow our social media: Facebook, Twitter and Instagram LinkedIn: Universum

Universum celebrates Memorial Day On this Memorial Day, we honor and remember those brave men and women who sacrificed their lives in the service of our nation. Their courage and dedication inspire us to continue fighting for the ideals of freedom and justice that they defended. Let us celebrate their legacy with gratitude and always remember the immense price they paid for our freedom. Happy Memorial Day! Ready for summer? Get ready to take your business to the next level! At Universum, we are excited to introduce our new exclusive content, strategically designed to increase your sales and maximize your profits. Discover the most effective tools and tips that will help you conquer market this summer and achieve the success you deserve. Don't miss the opportunity to boost your business and make this summer the most lucrative season to date. It's time to shine and sell more than ever! Stay in touch with our social media so you don't miss out on this content. Facebook, Twitter and Instagram LinkedIn: Universum At Universum we reward your Opinion This month, every customer that communicates their opinion participates for 1 month of service totally free! To participate, just drop a comment on our Facebook or Google profile and your business is already participating. Yes, it's that easy and simple. Here are the links were you can participate. The winner will be announced on our social media on July 1st. If you are interested in these subjects and/or our services, get in touch with your sales agent or call us at +1-888-507-6614. Copyright (C) 2023 Universum. All rights reserved. 360 Merrimack St, Lawrence, MA 01841 +1-888-507-6614