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Supermarkets in the United States are saturated with processed foods. Yeah, we know... not new. This fact is known to be one of the main reasons for the healths issues in a great percentage of the population, which isn't new either. But now you can step in and profit from it. Are you a supermarket owner or are you planning to own one? Do you want to obtain better profits and position yourself in a premium labeled sector? Want to sell organic  and higher quality products without breaking the pocket? In this blog, we are going to give you some recommendations for your supermarket to take a turn towards natural products and make your image stand out by promoting healthy products. A recent analysis of the market has shown that the consumption of natural and organic products is generating millionaire sales. Only in 2023, around 70 billion dollars were sold, a significant figure that shines a light on the great potential of revenue in this business, where it was also determined that fruits and vegetables were the best selling products. This information is based on the Organic Industry 2024 survey, published by the Organic Trade Association (OTA) . It is no longer a secret that consumer preferences have changed and now they are more concerned about their health and responsible consumption habits. Here, your supermarket can play an important role, respecting and preserving the environment, reducing pollutants and, without a doubt, supporting the local agricultural industry that promotes conscious eating, which translates into higher sales while helping your customers. At Universum we want to help you introduce organic products in your supermarket and sell more.  How can you do it? ⚠️ The first thing you should know is that not all products are organic, the ideal is that your products are based on a clean production, free of chemicals (This type of products are usually a little more expensive than the traditional or processed ones). 1.     Make sure you have a diversity of products:  Within this reference you can confirm that you have the following in your inventory : Fruits, vegetables, meats, dairy and other products of natural origin that are sustainably processed. 2.   An excellent way to reduce costs and support your community is to purchase local products:  This initiative, currently on a growing trend, not only strengthens the local economy, but allows you to offer entrepreneur's and farmer's products that meet strict quality and sustainability standards. When looking for suppliers, make sure they handle USDA-certified productions. By opting for these suppliers, it not only lowers costs but also offers your customers high-quality products and contribute to the well-being of your community. 💡 What is the USDA seal? The USDA organic certification guarantees that products have been grown and processed under standards that promote sustainable agricultural practices, free of pesticides, synthetic fertilizers, and with a significant reduction of the negative impact on the environment. The USDA (Department of Agriculture)  awards this seal in the United States. 3.   Supermarket Signage : Start giving visibility to natural products. Let your customers know the health and environmental benefits of consuming these products. 👌 Remember to highlight organic products in your inventory, it is the best and most effective way to show your customers that they are purchasing high quality items. Make sure labels clearly state that products are organic, free of pesticides and genetically modified ingredients (GMO), and that they promote sustainable agriculture. This reinforces customer's confidence in the product quality and checks off your commitment to responsible and sustainable practices. 4. Know your customer:  Organic products are the most sought-after by consumers who have a healthy lifestyle and take care of the way they eat. If you doubt the audience of this type of products, we will contradict you, the demand is wide. The state government promotes the consumption of natural foods, fruits and vegetables through the ETB, WIC and OTC programs. Everyone with this payment method, will shop these items. 🔥 Universum Pro-Tip:  If you do not have a Point of Sales System (POS) that integrates these payment methods, click on this link  to know the best options for your business. 5.   Organic Products Marketing Campaigns:  Implement programs that encourage the regular purchase of organic products. You can use strategies of special offers or discounts. Remember that these products are usually more expensive than products without the seal and, in general, this is a drawback to convince a normal consumer to put it in their shopping cart. Use your social networks  to promote their consumption: Social networks have a great reach in the public that supports sustainable initiatives, do not use them just to sell them, you can create content strategies focused on sharing viral products, tips for physical and mental health, as well as natural and rich recipes. Content tip:  You can give a voice to the brands you sell in your business. Tell the story behind entrepreneurs and farmers that provide you with these products, surely, many people will feel identified and will know more about this sector. 6.    Zero waste:  Make your supermarket a leader in practices that implement the three R's: reuse, recycle and reduce . Reduce plastic use. There are multiple alternatives, do not use plastic bags to deliver shopping to your customers, opt for reusable bags or those made from natural biodegradable products. Encourage your customer to bring their own bags and/or boxes by giving them a discount, since you are benefiting by not having to invest in more plastic bags. 💡 Offer products in bulk:  With this sales strategy, you avoid packaging waste and promote re-using glass containers, in which they are normally packaged. 7.     Implement these strategies for your supermarket to promote sustainable practices , how? Well, you already have general information distributed in this blog. Remember that in the consumerism world, it is not an easy task to change people's mindset, but small steps can make a big difference. For your business to go hand in hand with the products you offer, you must also provide a positive image. Create a supermarket with a green sense! Keep these tips in mind and you will soon see how everyone will love you and recognize your supermarket as 100% committed to the planet and health of it's habitants. Do you want to apply one of these tips in your business, but there's not enough capital at the moment?  At Universum we help you with the uCapital  program, which offers you economic solutions  so you can implement these changes and many more in your business. Contact us at 1-888-507-6614  or visit our website: www.universumsolution.com  for more information. Don't forget to follow us on our social networks: Facebook ,  X   and   Instagram LinkedIn:  Universum

As a supermarket owner, we want to tell you that we have once again anticipated your needs. Although it may seem like organizing the merchandise on the shelves is a simple task, it's a painstaking job requiring persuasive strategies. By applying the following tricks, you will be able to get your customers to take products that were not on their shopping list. How? Keep reading this blog and find out. Have you ever noticed that, when you visit the supermarket, you often end up buying products you weren't even looking for? If this has happened to you, you have experienced firsthand how businesses use our persuasion techniques to increase sales. If you want to discover how you can apply these strategies in your supermarket , here are some tips to help your shelves drive more sales and soon you'll need to order more inventory. 🛒 Step one: Create a planogram: Make a plan where you specify and illustrate how you will use the space available for display and how you will distribute your items. This planning will allow you to improve the customer experience and explode in sales. It is the model to follow to achieve aesthetics in your supermarket. Practical advice when making a planogram: When designing it, keep in mind that all the information about the shelves and aisles must be there, describe the dimensions, products and brands that you will place.   💡 Here is an example: Type of display that you should take into account when making the plans. Block design: Placing the products in two or three levels of the furniture. Horizontal design: Placing different product presentations in the same product line. Vertical design: Products of the same brand are placed on different levels, taking into account the presentations by size. Take advantage of the exit: The exhibition is made on the shelves that lead to the cash registers. Special design: Shelves are used in prominent spaces or in islands to promote a particular product. Important fact: Set a commercial objective to ensure that the products are visible. Choose to organize by categories to facilitate your customer's journey through the supermarket. Also, remember to have an inventory of the products you sell, so that the supply is timely and your customer feels that he can find everything in your supermarket. Get ready to sell more! 🛒 Step Two : Consumer psychology influences shelf design. By arranging your shelves in a way that connects emotionally with customers through the way products are displayed, based on consumer preferences and budget, you can push certain products. For example, place popular products at eye level and group them according to usage or lifestyle. Also, consider your customers' budgets and highlight options that offer good value. This way, you can guide purchasing decisions and promote specific products effectively. Don't forget the little ones, place products aimed at children, such as cereals, small toys or candy, at their height and on colorful, eye-catching shelves. Use characters from their favorite movies or shows on packaging to capture their attention. Also, place kid-friendly products near the cash registers, where they are more likely to ask their parents to buy them while they wait. With these tricks, you can attract little ones to certain products, thus influencing their parents' purchasing decisions. 🛒 Step Three Organize your shelves according to these quick tips So far, are you one of those who think that designing a supermarket shelf is unscientific and that placing products randomly will help you sell more? We're sorry to contradict you! Functionally organizing products creates psychological impacts and surely more programmed and intuitive purchases. How to achieve this? Here are some basic persuasion tips to increase sales in your supermarket: 1.     Identify the flow areas: Analyze which are the areas with the highest and lowest traffic, based on this information, choose the products and place them in the aisles, previously marked. This will undoubtedly improve the customer service experience. Cold zones: Normally in this space are the products that the customer goes to look for directly, because they need them. Regular customers, they already know where they are and go to them. Hot zones: They are the ones with more circulation, they are perfect to place promotions or new products. If you want to draw attention to a product, place it in these areas! you will motivate the sale. 2.     Placement of products of the family basket: Strategically placing these products allows your customers to walk through the supermarket trying to find staple products, such as food, meats, chicken, eggs, dairy products, cereals, among others. The best location is to place them at the back of the supermarket, so that the customer walks through the aisles and is tempted to buy other products. 3.   Hygiene on every shelf: The impression is the first thing that counts, make sure that the furniture in your supermarket complies with basic cleanliness and that customers feel that it is a safe, clean and organized establishment. 4.     Take into account the height at which you place the products: Follow the advice to arrange the shelf from highest to lowest, according to the request of the products you sell. A strategy that almost always works is to place products according to their rotation and demand. Above the head: Generally, products with low turnover and that are less frequently purchased by consumers are placed. At eye line and waistline : Inevitably, the most profitable and most demanded products for the supermarket are organized, the idea is to promote their purchase as they are more visible. Below the waist or floor: Organize the products that customers must carry with them in their purchases. For example, detergents, sugar or salt. On the floor line, give priority to heavier products or cheaper products. 5.    Use the cross-display as a strategy: It is highly recommended to encourage shopping in supermarkets.  You should place products that complement each other nearby. For example, hair care: shampoos, balms or hair treatments. Food: type of hams, breads, olives and fresh cheeses. Chances are that the customer will end up taking several in his shopping cart! 6.     Increase your sales! With offers and promotions: To boost products that have a discounted price, 2X1 offer and/or another type of promotional marketing strategy, keep in mind that you should place them in a place exclusive to them. This way they can be more visible to the customer's eye and they will be able to interact much better. They will find them faster and maybe you will promote an impulse purchase for fear of missing the opportunity! 7.     Create product islands: Create spaces dedicated to new or exclusive products, allowing the customer to recognize and see them immediately. Use this strategy for promotions or for products that are just entering the market. 😎 Universum PRO-tip: Before you re-organize your shelf, you should have accurate info on the products in your store, here we recommend this post: 📖 How to choose a good Point of Sales Systems (POS) . And to further increase your profits you can do it by accepting payment methods such as EBT , WIC and OTC cards in your business. If you already have a Point of Sale System or if you need advice, call us at 888-507-6614 and we will explain how to do it. Also, don't forget to subscribe to our newsletter, where every week we share tips to help your business sell more and stand out from the competition. Follow our social media: Facebook , X   and Instagram LinkedIn: Universum

There may be many wineries and supermarkets in your area, but do you know what sets you apart from them? Organization and signage. Don't underestimate the importance of a good design that not only makes your establishment look good and be an object of envy but also guides your customers smoothly and intuitively. Follow our tips and turn your supermarket or bodega into a place where customers come back again and again. We've already warned you so get ready to become the landmark everyone wants to emulate and your customers' favorite shopping destination with these tips: Work on the Supermarket's design and distribution: Promote comfortable and properly signposted spaces. This facilitates customers' transit through the aisles. Try to have the sections numbered or labeled with proper names, they help to be an intuitive guide to find the products that customers are looking for. 😎 UNIVERSUM PRO-TIP: The minimum requirement for store aisles in Massachusetts is 36 inches, and if the aisles are over 200 feet long, then they should be at least 60 inches. 🚨 Note: We know we don't always have much space but try not to create aisles with no exits or where two people can't walk at the same time (this makes it harder for customers to see products and hinders traffic flow, which translates to fewer sales). 2. Have your customers walk through the entire store (IKEA System): Have you ever visited IKEA and found that you have to walk through the entire store to buy an item? It's your turn to recreate this system in your business and make your customers walk through the entire store, you will get them to see more items, which in turn increases your chances of selling more. To achieve this, strategically place the products that sell the most; if you place them at the back or in less visible areas, you will force customers to walk through the entire store, which will give more visibility to those products that sell less. Here's an example of how you can organize your bodega/supermarket:   😎  UNIVERSUM PRO-TIP: Place products strategically according to their price and value. For example: high-end and more expensive items are usually placed at eye level, where they are more visible which translates into more sales.   3. Group products according to their use and functions: Make product organization logically complementary. Here is an idea of how to do it: Place bakery products, breads, etc. near the hams or cheeses (this plays on impulse-based purchases). Group products by category: household cleaning, fruits and vegetables, meats, and personal care, this ensures that your customer knows where to get what they need. ⚠️ Ask your customers at the end of the purchase if it was easy for them to find the products, if they were able to identify the sections, and if they found everything they were looking for. Observe how shopping traffic flows inside the store, and check if the signage is effective and intuitive. 4. Display prices: Let your customers know the prices of your products before they get to the cash register, place them on the shelf's border, and set price checkers already integrated to your Point of Sales system in the aisles. 💡 How? To better signpost your supermarket, we offer you the best Label Printer, so that you can display prices correctly. Check how it works, here:   Do you like this product? Call +1-888-507-6614 , visit our website or text us: 5. Use technology to your advantage: If you have the chance to set TV's or digital screens around, this could help you sell more by creating connection and interaction with your customers in a personalized way while promoting offers and items in your business. 😎 UNIVERSUM PRO-Tip: If you don't have enough budget another powerful device you can add to your business without breaking your pocket is the Price Checker. Ideal to be installed on the walls or aisles, easy for customers to see and check product prices before reaching the cash register. Also, you can place advertising ‼️ So, you provide accurate information while avoiding long lines and increasing sales potential without breaking the piggy bank.   See how it works: Do you like this product? call us at +1-888-507-6614, visit our website, or text us: Just because we like you, here's an extra tip: Create customer experience Reflect your brand identity by promoting customer experiences that motivate them to buy more: Decorate according to the seasons and holidays , this allows the customer to connect with the space and feel attracted. Create tasting points and signpost them appropriately, so that customers feel the need to taste new products. If you promote environmental sustainability in your business, do not forget to have signs around, emphasizing that there are products of that range in your business. Create promotions : Capture your customers' attention when you display promotions, make sure these ads are eye-catching, with bright colors and accurate text.   If you liked this entry or wish to acquire our services, don't forget to subscribe to our newsletter, we have tips every week to increase your sales. If you need a cash advance to make these changes, here you have a quick and easy solution with a 24-hour approval and almost no paperwork. Our social networks: Facebook ,   X   and  Instagram LinkedIn:  Universum

Owning a business is no easy feat. Every new entrepreneur has felt fear and has been a natural victim of inexperience. The good news is all that can be reduced when you learn to manage properly and get yourself the right tools. The goal of every business owner is to lead their company as successful managers do, with all the required knowledge and mastering the operations to grow and succeed. Here are the top 5 tips: 1. Get a Point of Sales System, POS: This is the best way to systematize and take full control of your business. It is so effective that you you will be able to know the existence your inventory, generate sales reports, and make promotions of your products in real-time and without complications or the need of high technical learning. In addition, a POS system  also allows you to have other integrated technological tools such as payment terminals that enable you to receive all types of cards and keep track of your income. On that note, the system intergrates printers, WooCommerce and Quickbooks which are features of great help to your business, helping you with your business' accounting and providing accurate information to the accountant. 💡 Recommendation: Universum's Point of Sales System (POS) is a great ally tomanage your business. Systematize all the information: make and control inventories, know the daily sales and generate reports. Your transactions are secured, no matter their type (Cash, electronic, goverment program...).  Do not hesitate to ask for more info, contact our sales agents at 1-888-507-6614 or visit our web page: www.universumsolution.com/pos   2. Master your finances: Correctly keeping your finances should be every business' priority. Study how to organize it, and keep in mind that accounting processess are the essential, to know the profits and stay within law requirements. Suppose you are not familiar with the subject, in that case, consider hiring a certified public accountant to help you with accounts receivable and payable, in addition to calculate the legal taxes payments. 3. Comply with the law: Remember that it is important that your business is regulated according to state laws, comply with law requirements, and do research on the subject. Verify that all of your licenses to operate and certifications have been renewed. 4. Build a trained team: A team of trained employees will achieve better results, always train them in all operations and customer service. Not less importantly, make sure you are following the proper process to hire said employees according to labor laws and employee benefits. 5. Design a Marketing and Sales Plan: This may seem like tedious topic, requiring time and planning, but it is very assertive when it comes to business management and meeting business objectives. Start by describing the actions you will take to persuade your customers and wich sales strategies may give better results. 💡 Pro tip: How to design a marketing plan? Work on the following factors: Detail your target audience: Analyze your audience, and research the market, take into account demographic characteristics and buying trends. Advantages over the competition: Describe the advantages of your product or service over what the competition offers. Opt for features that make you stand out in the market, for example, environmental sustainability certifications or US-made labels can be a factors in making your products stand out. Make a sales plan: Set goals. Outline the strategy of how you will sell your service or product to your customers (promotions and offers). Remember to state goals, such as: 1. Increasing the sales of certain products. 2. Gain more followers on social networks. 3. Gain more customers in the day. Channels to carry out your marketing plan: Choose your marketing channels wisely. You can try online advertising or conventional advertising. The choice should depend on the objectives previously set. Budget: Do not forget that a marketing plan requires a budget. Be accurate, and consider all the costs of the action plan. We invite you to follow us on our social networks, to receive more information about us an our services. Facebook ,   X  and  Instagram LinkedIn:   Universum

Are you hesitant to launch a new business due to the significant amount of commitment it requires? Many people leave behind the dream of having their own business because of the responsibilities that must be assumed. Still, if you are looking for some encouragement, we can assure you that there is nothing more rewarding than fighting for what you want. You can achieve anything you set your mind to, and although it may seem like a lecture on self-improvement, we can tell you that with a well-planned business project and these basic recommendations, you will be able to work hard and not die trying. The first thing you should know is that entrepreneurship requires planning, decision-making, and legal activities that can be tedious, here we give you a series of steps so you can undertake and achieve your dreams: Make a business plan. With a business plan, you can describe the guidelines for your company. It is the way you stablish the structure and how it will begin its operations. This is the very foundation that will sustain it. These guidelines will describe how it must be structured and how it should operate. Also, it will serve to convince others that working with you or investing in your company is a smart decision. Remember that there are many formats in which you can write your business plan, but the most important thing is that it has the following factors:   Value proposal: Be clear on the special value that your company will bring to the market. Audience segmentation: Define to whom your product and/or service will be directed. Communication Channels and Customer Relationships: Determine how your company will interact with customers. Consider that the customer experience makes the difference. Create personal and online communication channels that will optimize this work. Cost structure: Describe the strategy to optimize costs, income and expenses. Keeping clear accounts guarantees the growth of any business. Define the product and/or service: Analyze what you want to offer and what's the nature of similar products and services. Market research   When you do market research, you will most likely find customers. Answer the following questions: Demand: What is the interest in the product and/or service? Market size: How many people show interest in the product. Economic indicators: Basic income levels required to purchase the product. Location: Your company must be located in an environment that is easily accessible to the target audience. Market and competition: Find out how many similar options are in the market and how they are managed. Pricing: Pricing is an important task, make sure it is in line with your profit projection and investments. Choose the name of your company and register it. Choose a name that reflects the trademark values, make sure that this name does not exist and when you have everything filled out, choose to register the name to protect it. In the United States, you can register the following name category: The entity name: This helps protect you at the state level. The trademark: This protects you at the federal level and from other businesses using similar names. By registering the name under which you operate (DBA [doing business as]), you can obtain a federal EIN tax identification number to open a business bank account and pay taxes. Website domain: This will allow you to protect your brand name and prevent anyone else from using your name. Apply for legal permits Depending on the business's economic activity, legal requirements may vary. Make sure you are up to date and comply with all required permits. Obtain your federal and state taxpayer identification number. All businesses need to have state and federal taxpayer identification numbers, which are nothing more than the employer identification number, EIN. Which normally works like a personal social security number, but for your business. With this number, your business will be able to pay state and federal taxes and avoid penalties. It is free and you can fill it out immediately after registering your business. If you want to learn more about how to register a business, you can find more information at the U.S. Small Business Administration . Choose a Point of Sales System Organize and systematize your business with a Point of Sales System , POS, that will allow you to streamline and control your stock inventory. Keep in mind that you must also prioritize all payment methods, so you don't lose any sales. Do not hesitate to make this investment, your business will grow and you will be able to save time in all operations. You may be interested in this blog, click here . Universum contributes to your business's growth Universum is a company that walks with you through the process of growing your business. Providing you with tech tools with which that are easy to operate and that will allow you to offer a great customer experience. It offers you intuitive software that will help you to systematize all of the business's information, have accurate sales history, and make inventories and reports, besides powerful payment terminals that integrate all types of payments. Remember that, in the United States, cash, credit and debit cards lead how customers pay their purchases but government cards such as the EBT , WIC , and OTC Programs have a great ammount of users. If you want to learn more about Universum, contact our sales agents at 1-888-507-6614 or visit our website: www.universumsolution.com . Follow us on our social networks to receive more info about us. Facebook ,   X  e  Instagram LinkedIn:   Universum

Imagine having total control over your sales, inventory and cash flow... all at your fingertips. Opening a new business is a big challenge, but with the right tools and strategic planning, you can transform that vision into a thriving reality. From acquiring a Point of Sale (POS) system that perfectly suits your needs, to meticulously organizing your inventory, every step brings you closer to opening your doors with confidence and success. Read on to find out how to take the big leap and start selling efficiently and effectively - it's time to make your business dream a reality! Step 1: 🔗 Acquire a Point of Sale (POS) System Get your business a POS that adapts to it's needs. With a POS, you'll have access to accurate info about your sales, how many products you have and how much money is coming into your business, giving you the best tools to create better business strategies. In addition, you won't miss sales since it enables you to recive all payment methods when it's paired with a good processing system . 💡 What's the importance of a POS? A POS will facilitate business operations and improve the customer experience within the establishment. You will also be able to keep track of inventory, something that is essential for financial planning and strategic decision making. Step 2: Stock organization Make fast and precise inventory of the products you have in stock. We have already talked about what an inventory is and how to do it! 💡 What is an inventory? Inventory is the record and control of the existence of merchandise that a business has, it allows you to account for and locate the products. 🔗  Efficient Inventories: The key to your business’s success Work like a Pro with a PDA, you can leave behind those days of tedious manual inventories, long hours and possible inconsistencies. A PDA is a great technological ally that facilitates tasks, saving time and minimizing human errors. Step 3: Prepare the Premises Make sure your location is ready to receive customers. Arrange the space so that it is attractive and functional. Organize products so that they are easily accessible and visible to customers. Make sure everything is clean and well lit. 💡 What is a Personal Digital Assistant or PDA? It is a technological device that has the characteristics of a computer and a smartphone. It allows to automate the processes of commercial establishments, in an agile and productive way, saving time when carrying out the daily tasks of a company. Do I need a PDA in my business? These devices are ideal for supermarkets, warehouses and retail companies. They allow you to easily and efficiently manage stock, organize the store and prepare the premises. PDA are wireless, so the information can be collected and updated anywhere and at any time. It also provides greater security, since they reduce the risk of theft or loss of merchandise, by enabling the traceability of products.   Benefits of using a PDA in your business: You can quickly and securely manage product inventories, in addition to instantly knowing their location in stock. Facilitates logistics operations such as Orders, storage and inventories. Saves time in the systematization of information and minimizes human errors, which makes the business more productive. It allows you to better organize your store and make it more attractive. In addition, the personnel can elaborate effective inventories, minimizing manual management errors. A great feature is that the info captured through this device is integrated into the Point of Sales System automatically. Universum’s PDA With our PDA, you will optimize your business processes, manage your inventory in real time and control your stock, from anywhere in your establishment. At Universum, we are always innovating and offering our customers the most advanced equipment. Learn how to pair it with your uPOS in short steps In this video, we give you a step by step to do it correctly. Interested in our products and services? Learn more about us and the benefits of our processing services by contacting our sales agents at + 1-888-507-6614 or visiting our website: https://www.universumsolution.com/ Don’t forget to follow our social media: Facebook , X  and Instagram LinkedIn: Universum

Social media  has recently emerged as the most easily accessible communication channel for businesses to have the opportunity to communicate with their audience.  Through the different existing platforms, entrepreneurs can show their business essence and build a positive image based on a strong brand presence in the digital realm. These tools can make a difference when it comes to building customer loyalty and connecting with specific audiences through interest-based marketing strategies and demographic data. Businesses can manage truthful and quality content to ensure that their audience is informed about the company's operations. What are the social networks with the largest audience in the digital sphere? Undoubtedly, we have to talk about  WhatsApp  (leader in instant messaging), Facebook, Instagram, X (formerly Twitter), LinkedIn, and not least, TikTok. In this blog, we are going to focus on the two platforms with a larger user base that can help you expand your business. We are talking about Instagram and Facebook, two platforms with enormous potential that may successfully increase your visibility, create a connected community, and ultimately increase revenue. But first, let’s put the stories of these social networks into context. 💡 Fact - What came first 🐓 or 🥚…What is Meta? Meta  is the company that owns the most popular social networking platforms and their respective applications today: Facebook, Instagram, and WhatsApp. Formerly known as Facebook, the company changed its name to Meta in 2021 as part of a restructuring and expansion beyond traditional social media and began exploring the metaverse. Its mission is to create communities, connect more people, and grow businesses through technology. To understand more about the world of social networks, let's take a brief look at what Instagram and Facebook encompass and what benefits these platforms can generate for the growth of your business. Facebook as a tool to reach more people Facebook is the most popular network worldwide. Currently, it has approximately 3 billion active users. Through this network, you can connect with people, interact with them, and share content such as messages, photos, and videos. It has been updated according to the current needs of followers and now you can also make stories and reels. This platform offers many resources to expand your business and reach customers through tools for digital marketing. How does Facebook work Facebook works with personal and business profiles or fan pages. How does Facebook help your business? Your business can create content based on important business topics. If you have a business profile you can use the benefits offered by this option, such as statistics in Facebook Insights, and make ads through Facebook Ads. Create a fan page It is very simple to do: 1. Select the category , this will give you the option to create your page, according to your business segment. 2. Complete the information: Make a biography of what the company does, contacts, and website. 3. Personalize your information: Place a profile and cover photo, ideally the corporate image because it will be the channel for followers to recognize your brand. 4. Create a content strategy: Start interesting publications that share the company's policies, try videos, images, and corporate messages. Instagram to grow your business The Instagram platform is a social network where users can create content, post photos and videos that help businesses interact with their customers. Its impact can be measured through resources such as the number of followers, comments, likes, amount of times that publications are shared, and direct messages, among others.  It manages the formats of publications, stories, and reels. For businesses, it is a perfect communication channel to promote their services and/or products in a specific way through contents that make an impact. If you have a business this application offers the Instagram Business  version. With this app, you can achieve the following objectives: Increase the recognition of your business: The ideal is to share valuable content, you can try different formats, such as publications, stories, and reels, to share policies and different business services or products. Get more customers: You can encourage your audience to purchase a product or service by visiting your website or visiting your business establishment. Encourage connection: You can encourage subscriptions, appointments, and questions through direct messages that will expand your community. Make advertisements: You can advertise reels, stories, or different publications that you want to reach a larger audience. Basic information to create an Instagram profile Having an Instagram profile has become a requirement to make your business visible, do not wait any longer to create it. Here are some guidelines. Registration: Download the application for iPhone or Android, you must include the registration data on the home page. 🔥 Pro-tip: Log in through Facebook, it is faster and more convenient and also gives the option to integrate both platforms. Name and Image: Choose a name for your page, for better brand presence it should be the name of your business, which makes it easier for users to find your profile. Place your logo as the profile image. Biography: Define in a few words what your business does, be sure to place contacts and a website among other ways in which your followers can get in touch and receive more information about your business. Other recommendations for Instagram ·   Find and follow people related to your business on Instagram. ·   Use hashtags, location tags, and tag allies. ·   Invite customers to follow your account and share account information on physical items. After you have carefully read and learned more about these social networks, which belong to the same company, we can conclude that another benefit of properly using them is to promote good customer service. Universum's customer service through its social networks Universum has several communication channels where customers can access information and have personalized customer service. We connect with our followers daily through educational content while projecting our company's policies and sharing info on what our services and/or products are, to keep our audience updated about everything we do. Also, in our biographies, the client can find our phone line enabled for calls and WhatsApp, 1-888-507-6614. If you want to know the benefits of our products and services, please visit our website: www.universumsolution.com , and follow us on our social networks: Facebook ,  X   and  Instagram LinkedIn:  Universum

Summer is here and the feeling of vacations, outdoor activities, and warm weather should be reflected in your business. This season is very likely to bring more customers, so it is the perfect time to create strategies that give visibility and provide a great shopping experience for consumers . Take advantage of your facilities and inventory to create an endless number of activities that will promote the visit of more customers and turn into more sales. Read these great recommendations that will drive your sales to the top. Create a loyalty program:  If you don't have one yet… this is a sign. Start developing strategies with the help of one. These programs are perfect for creating a bond with your customers. You will be able to have accurate information about them, which you can use later to generate promotions and brand communication content. Advantages of having a loyalty program. Allows you to create a database of your customers, with important information. They are perfect to encourage recurring purchases. When customers receive benefits and/or discounts, they are more likely to buy again. Improve the customer experience by making them feel valued and rewarded. Strengthens and encourages purchases of additional products. Summer inventory: Having a focused inventory is ideal for promoting sales in a supermarket. Customers will be looking to purchase seasonal items, such as beverages, snacks, sports, and beach accessories, which are ideal for satisfying the summer mood. Events and tastings: Summer is the perfect time to plan activities. The best way to showcase your supermarket is to hold events that allow visibility and brand introductions through tastings or exclusive activities for customers. Examples that you can implement in this strategy Set offers for new products. Strengthen the sale of organic and local products under the banner of a more sustainable and environmentally friendly planet. Promote exclusive products or new brands. Novelty will always be a way to attract more customers. Summer-focused promotions and offers: The words “SALE” and “Offer” are a sure-fire shopping alert. You can offer volume discounts on products, targeting this strategy to customers who want to organize outdoor events. Some strategies you can implement 2x1 on products. Pay 1 and get another for 50% less. Create combos or bundles with summer products, beach or outdoor sports items. Local alliances: A good way to promote your supermarket is to create partnerships with local businesses. Supermarket decoration:  Adapt your supermarket to the season. Organize products in strategic and visible places to generate sales. Marketing campaigns for social networks: Use the power of social networks to generate sales. Keep your WhatsApp business  active. If you want to read more about the power of social networks, this blog may interest you. Here Benefits of having social networks for your supermarket Make quality content: Stories and testimonials from satisfied customers. Promote online sweepstakes for customers to visit the store and share the shopping experience. Share recipes or content using products available in your supermarket. Promote your business with brand ambassadors, and verify that their followers match your target audience. Receive all payment methods: Make sure you have a Point of Payment System, that allows you to systematize all the information and be able to process all payment methods. If you still do not have a Point of Payment System, POS, and you are looking for one that will help you take your business to another level, at Universum we provide payment solutions to businesses, contact us and if you want to know more about this benefit, contact our sales agents at 1-888-507-6614 or visit our web page: www.universumsolution.com Remember to follow us on our social networks to receive up-to-date information about us. Facebook ,   X   and  Instagram LinkedIn:   Universum

If your business has ever found it self in a low-liquidity season and you've wished to have quick funding to invest in the improvement of several areas, this blog is for you. We present the uCapital Program, the best partner to help you grow your business. uCapital is the new program created by Universum with the purpose to aid our clients with quick access to cash , allowing them to strengthen the development of their business. The approval process is fast, flexible and requires way less paperwork than traditional banking offers. Undoubtedly, we are a strategic ally for your business and together we will achieve our growth goals. How does uCapital work? Business financing does not have to be difficult. With uCapital we want to provide you with the best financial tools to help your company. Let's see some of the benefits you will experience.   1)    Cash Advance: Our clients can have quick and easy access to this type of loan, with an approval process of 24 hours or less. Also, forget about never-ending paperwork to take the first step for your business to continue growing. 💡 Read more about cash advance in this blog 2) Working Capital: These loans are perfect for your business day-to-day operations management. The money can be used to cover expenses, inventory purchase or growth initiatives investment. 3) Equipment financing: There are no excuses when talking about obtaining the equipment needed to run your business. The financing terms for equipment purchases are flexible . Businesses need regular improvement, by analyzing the primary needs, you can successfully take advantage of the benefits of the program. Here are some ideas of areas to invest this capital: 1) Perfect for personnel management: if your company requires more skilled employees to increase productivity, you can allocate capital to hire suitable personnel and/or to inject money into the existing payroll and improve the workforce. 2) Equipment and remodeling: improve facilities and serve customers better, also purchase updated equipment to enhance productivity. 3) Invest in inventory: You will be able to invest in products that have more demand or new market requirements. 4) Logistics: Optimize the operational areas with technology, so that they are automated and errors are reduced. 5) Communication and Marketing: Invest in marketing strategies to improve brand positioning, increase sales through digital channels, use the power of social networks, and strengthen customer service. The uCapital Program has many advantages. One of the most important is the long-term and residual financing of the borrowed capital. The cash advance amounts range from 5,000 US to 150,000 US. All sectors and small businesses working with Universum, such as supermarkets, restaurants, hairdressers, or technology stores, can access the uCapital program. Let's make your business dreams a reality! After this review, we invite you to learn more about this new program and access all the information on how to apply to uCapital services . Contact our sales agents at 1-888-507-6614 or visit our website: www.universumsolution.com . Also, learn more about our company, products, and/or services, through our social networks.   Facebook ,   X   and  Instagram LinkedIn:  Universum

The power of WhatsApp business for your business. Social networks have become the most powerful communication channel for companies to be in direct contact with their customers. The rise of messaging has strengthened direct communication between people by connecting and bringing them closer. In this blog we will talk about an instant messaging platform that has changed the way of communicating since the existence of smartphones while also constantly evolving and coming up with better features. We are talking about WhatsApp, an application that strengthens customer service and allows companies to offer solutions to consumers. What is WhatsApp, and how does it work? WhatsApp is a super easy and dynamic platform that allows to send and receive messages, calls, and video calls instantly and directly to the phone number. One of its best features is sending images, videos, audio, documents, locations, contacts, gifs, stickers, etc. Besides being the most used messaging app, its functions have evolved to the business world to give life to corporate profiles, giving you the advantage of offering direct communication with customers, both customer service and technical support. 💡Did you know that WhatsApp was created to serve as an intelligent agenda, and then it evolved into a leading instant messaging platform? What is WhatsApp Business? WhatsApp Business was born to offer even more features and its development was meant for companies looking to scale the interaction with their public and improving communication with their customers. With this application, you can generate more sales and have better results on areas like technical support. How do you achieve this? Create a business profile and start enjoying the benefits it offers. The most exciting thing is that the business version, provides better options to grow and streamline unilateral communication every day. Benefits of having WhatsApp Business in your business Companies' success is based on good customer service as well as assertive and fast communication. With WhatsApp Business, connecting and offering an unique service to the audience has never been easier. Here are just a few of the most powerful benefits of this tool. Direct communication: If your goal is to improve communication with your customers, maintaining direct communication with them allows it to be more assertive. With a corporate profile, you can use your official communication channel to make announcements and show updated information about the business. Automated messages: Goodbye to writing the same thing several times, with the corporate profile you can configure and adapt welcome messages, solve frequently asked questions with quick direct answers, saving you so much time! Receive messages from Meta Ads: You can add a link to your WhatsApp Business profile in your Meta Ads (Instagram or Facebook) to be contacted directly. Create a Product and Service Catalog: This innovative feature allows businesses to display the product or service catalog in their profile, providing information to customers without leaving the app. Now you can let your customers know about the features of your products/services and the prices. Integration with Other Tools: WhatsApp Business can be integrated with various CRM platforms and business management tools, improving operational efficiency and customer service quality. Marketing and promotions: Businesses can use WhatsApp Business to send updates, promotions, and special offers to their customers, which helps increase customer loyalty and drive sales. Boost your business sales: With this tool, businesses can send personalized updates, offers, and promotions to their customers. With over 2 billion users and powerful content, you can boost your sales through this platform. In addition, you can encourage communication through your WhatsApp, from your social networks, website, store, and emails to customers. This way, customers can start conversation by sending a message to your company. Privacy: It is a secure tool, all messages are protected by the same encryption protocol, which keeps messages protected from the moment they are sent until they are delivered to the final recipient . Only you and the end user can read the contents in the conversation. Exploring the functions of WhatApp business allows you to create marketing and communication strategies to encourage customer loyalty. In short, WhatsApp Business optimizes communication and customer service while offering innovative tools to drive sales and strengthen the relationship with consumers as well. Leveraging these features allows businesses to adapt to today's market demands and build a solid foundation for success. We hope this blog has given you an in-depth understanding of the power of WhatsApp Business for your business - don't miss our next blog, where we'll explore another innovative social network that can transform the way you connect with your audience! Universum's customer service: walking hand in hand with quality. Universum has several communication channels where customers can contact us and have access to information. Our main line for calls and WhatsApp is 1-888-507-6614. Our team is always available to provide solutions. We also have enabled other means of communication such as email and social networks. If you wish to know the benefits of being our client, please visit our website: www.universumsolution.com Don't forget to follow us on social media: Facebook, X and Instagram LinkedIn: Universum