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Today, state programs like WIC represent an invaluable opportunity for supermarkets . Learning to take advantage of said programs brings countless benefits, in 2023 alone, nearly 6.7 million pregnant women, breastfeeding mothers, children under five, and infants actively participated in the program* , showing that WIC is a great sales Asset. Studies indicate that WIC beneficiaries prefer to shop in places where they can find everything they need easily and conveniently, such as small bodegas or supermarkets, which represents a great opportunity for small businesses to increase sales. This blog will show you key strategies to optimize your supermarket and attract customers who use WIC cards. ⚠️ Don't know what WIC is? You may be interested in this blog: 🔗 Don't miss any sales! Guarantee the availability of WIC items in stock: The most important thing is that you have enough in stock to supply this demand and thus provide a better experience to your customer. Signage: Place eye-catching ads inside the store and at strategic points to ensure visibility. Don't forget that the most popular spots should be the cash registers, aisles, and shelves where the products within the program's regulations are located. Highlight WIC-authorized products: Label items for easy selection and purchase. Use flyers and distribute them throughout the store. You can also leave them in strategic places where there is a large influx of communities, such as schools, community centers, and health centers. Provide information about your supermarket and how families subscribed to the program can take advantage of it when shopping at your store. Design promotions with WIC products: Encourage sales by making exclusive promotions targeted to the WIC-Specific public. Sounds good, right? now, how can you implement these strategies? 🎯 Choose WIC product days . Use them to promote combos and discounts. 🎯 Train staff: Make sure your staff is knowledgeable about how WIC payments work and promote proactivity when helping customers. 🎯 Internal and External Communication Run a loyalty and marketing campaign through E-mails with relevant information to customers. Offer digital or printed guides to help customers find WIC-eligible products in your supermarket. 🎯 Take advantage of social media: Social media is the main channel to advertise your supermarket and provide official information to all your customers. Make campaigns and announcements directed to the WIC population, highlighting that your supermarket sells the products and accepts this type of payment. 🎯 Create quality content: Share educational information and videos about WIC-regulated products. You can make explanatory content on how to use these items, fun recipes for kids, and nutritious recipes for pregnant or breastfeeding women. Optimize your supermarket for eWIC card payments: 🎯 Install a Point of Sale (POS) System: Without a doubt, a POS will change the way your business operates. Install a POS and a payment terminal that allows you to accept eWIC. ⚠️ Remember that your POS must be configured to show if the scanned item is regulated by the WIC Program. See all of our equipment and processing rates at the following link or by calling 888-507-6614 : Don't forget to follow us on our social networks to stay updated and see our offers: Facebook ,   X   , and   Instagram LinkedIn:   Universum   *You can consult more official and recent data about the program on the USDA site and its statistics section.

December is here, the month with the most sales in the year! It is the iconic time to celebrate events, family reunions, friends, and business meetings at the end of the year. This generates a massive increase in visits to commercial establishments. Stores fill up, lines seem endless, and both customers and employees feel the pressure. Have you ever wondered how you can turn this chaos into an opportunity to stand out from the competition? Anticipating problems and providing a quick, easy, and secure buying experience that keeps your consumers satisfied and coming back for more is one of your main goals. Here are some tips. 📝 Tactics to deal with line congestion this holiday season: 💡Long checkout lines go hand in hand with sales and money, but they generate stress and desperation in customers, which can trigger a negative shopping experience for consumers. ✅ These are some of the tools you should have this Christmas season to help your business score a 10 in customer service. Use technology! Get your business a nice POS system: It allows you to systematize all the business information, make transactions and sales reports , and carry out time-limited promotions. Payment terminals: This device should accept different payment technologies, such as band and chip. In addition, it must provide security and high processing speed to improve the customer experience . Implement fast checkout counters: These will help to decongest long lines. Consider admitting a limited amount of products on them. Single-line system: Organize lines according to customers, specifying lines for loyal customers and for the disabled and/or senior citizens. Install price checkers: This tool is quite effective in providing a better customer experience. Place them in strategic spots in your business. Customers can verify for themselves the item's price, allowing them to make quick decisions and avoid unnecessary lines. Self-service checkouts: Self-service checkouts are a perfect opportunity for customers who want to speed up payments in stores and supermarkets and avoid the feeling of wasting time in long lines. Advanced technology: Mobile applications to scan products and pay for them instantly are a plus to minimize lines. Hire extra staff: Hire staff to cover your customer needs, give advice, and speed up sales. Make sure that this staff is friendly and charismatic! 💡Remember that the Christmas season is the busiest time of the year, and it is important to have trained staff for the different areas. Don't forget customer service it is also vital to increase sales! Added value: Offer online shopping/orders and product pickup services at the store or shipping to their homes. This resource can avoid crowded lines and maximize sales. At Universum , we are always working with our customers' welfare in mind. Our POS system has been designed to be the ideal ally for your supermarket or business, speeding up your operations and facilitating customer service. It also helps with the decongestion of lines at your business' cash registers and adapts to any business. Experience high-quality equipment at affordable prices If you would like to learn more about our benefits and services, contact a sales agent at 1-888-507-6614 or visit our website: www.universumsolution.com  to know more about us. Don't forget to follow us on social networks: and subscribe to our Newsletter. Facebook ,   X   , and   Instagram LinkedIn:   Universum

Are you ready to close the year on a high note and prepare your business for a successful 2025? December is not only a month of celebrations, but also the perfect opportunity to reflect on what worked, or what didn't, and chart a path to sustained growth. For businesses, this review at the end of the year is not just about comparing the year's operational and financial performance. It is also the ideal opportunity to dig deeper into sales reports, check every inventory detail, and get a clear view that allows you to make strategic decisions to strengthen your business. Why should businesses do end-of-the-year reviews? This process collects all the important information generated throughout the year, allowing you to check on the overall business's performance and the results obtained. It's all about a report containing data that can help you design better strategies for 2025, according to your goals (e.g., increasing sales, correcting past mistakes, and implementing plans that generate positive economic impacts). Here are some tips for you to close the year like an expert: Schedule follow-ups: Excercise the collection of weekly and monthly information. With a POS, this process is quite simple, allowing you to analyze and correct errors on time. During these follow-ups, you can review performance, and compare yourself with your competitors and market practices. Make a check-up schedule: Create a schedule and mark on the calendar the "check-up" dates. This helps to have more manageable info and avoid accumulation. Organize the dates in such a way that the delivery of documents is punctual, to minimize the workload. Remember to do a thorough review. 💡 Remember: After the sales avalanche due to Black Friday, Cyber Monday, Christmas time, and the end of the year, January and February arrive as a difficult season for retailers. Keep in mind to plan well the strategy to implement during these two months and thus balance your sales. Set objectives for the following year: It is very common for companies to set objectives at the end of the year to be implemented in the following year. Here are some of the most common ones: To expand the market reach obtain more customers, and encourage business loyalty. Promote a calm work environment, where employees have a sense of belonging to the business and always work with a positive attitude toward customer service. Expand inventory and include more high rotation and trending products. You may also decide to remove merchandise that is no longer in demand so you don't lose or retain money. Improve the financial status of the business, define the budgets strategically, and pay debts or previous loans. Evaluations that allow you to know how the employees' performance over time. Design and adjust marketing strategies according to the seasons. Promotions to increase sales. Get a POS System: Up-to-date tech is necessary. Invest in a Point of Sales System, a CRM, and other tools that will optimize functions within the business and back up your customer's information. A Point of Sales System (POS) will change the way you work. What does a POS system offer? ✅ Systematize all the information with software, in a secure and organized way. ✅ Receive all types of payment methods and make secure transactions. ✅ Make inventories and have all stock registered in real-time. ✅ Obtain daily, weekly, and annual sales reports. ✅ Place automatic re are many benefits to getting a point-of-sale system, promotions with defined dates. ✅ Have your business information stored securely and instantly. Do you want to acquire a Point of Sales System? There are many benefits to getting a point-of-sale system, and knowing which features are best suited to your business is the key to success. This Blog is for you, here you can read more on How to choose a good Point of Sales System. Why is Universum's POS System the best option for your business? At Universum , we are dedicated to creating software and hardware solutions that allow you to systematize your business, improve your customer experience, and increase your sales. Our equipment is high-quality, intuitive, and adaptable to any type of business. It also allows you to accept all types of payments ( cash, debit cards, credit cards, EBT cards , WIC program , and OTC ). Do you want to have personalized attention from our sales consultants? Call us at 1-888-507-6614 Get ready for a 2025 of opportunities and success for your business! Don't forget to follow us on social networks: and subscribe to our Newsletter. Facebook ,   X   , and   Instagram LinkedIn:   Universum

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