Social media has recently emerged as the most easily accessible communication channel for businesses to have the opportunity to communicate with their audience. Through the different existing platforms, entrepreneurs can show their business essence and build a positive image based on a strong brand presence in the digital realm.
These tools can make a difference when it comes to building customer loyalty and connecting with specific audiences through interest-based marketing strategies and demographic data. Businesses can manage truthful and quality content to ensure that their audience is informed about the company's operations. What are the social networks with the largest audience in the digital sphere? Undoubtedly, we have to talk about WhatsApp (leader in instant messaging), Facebook, Instagram, X (formerly Twitter), LinkedIn, and not least, TikTok.
In this blog, we are going to focus on the two platforms with a larger user base that can help you expand your business. We are talking about Instagram and Facebook, two platforms with enormous potential that may successfully increase your visibility, create a connected community, and ultimately increase revenue.
But first, let’s put the stories of these social networks into context.
💡 Fact - What came first 🐓 or 🥚…What is Meta?
Meta is the company that owns the most popular social networking platforms and their respective applications today: Facebook, Instagram, and WhatsApp. Formerly known as Facebook, the company changed its name to Meta in 2021 as part of a restructuring and expansion beyond traditional social media and began exploring the metaverse. Its mission is to create communities, connect more people, and grow businesses through technology.
To understand more about the world of social networks, let's take a brief look at what Instagram and Facebook encompass and what benefits these platforms can generate for the growth of your business.
Facebook as a tool to reach more people
Facebook is the most popular network worldwide. Currently, it has approximately 3 billion active users. Through this network, you can connect with people, interact with them, and share content such as messages, photos, and videos. It has been updated according to the current needs of followers and now you can also make stories and reels. This platform offers many resources to expand your business and reach customers through tools for digital marketing.
How does Facebook work
Facebook works with personal and business profiles or fan pages.
How does Facebook help your business?
Your business can create content based on important business topics. If you have a business profile you can use the benefits offered by this option, such as statistics in Facebook Insights, and make ads through Facebook Ads.
Create a fan page
It is very simple to do:
1. Select the category, this will give you the option to create your page, according to your business segment.
2. Complete the information: Make a biography of what the company does, contacts, and website.
3. Personalize your information: Place a profile and cover photo, ideally the corporate image because it will be the channel for followers to recognize your brand.
4. Create a content strategy: Start interesting publications that share the company's policies, try videos, images, and corporate messages.
Instagram to grow your business
The Instagram platform is a social network where users can create content, post photos and videos that help businesses interact with their customers. Its impact can be measured through resources such as the number of followers, comments, likes, amount of times that publications are shared, and direct messages, among others. It manages the formats of publications, stories, and reels.
For businesses, it is a perfect communication channel to promote their services and/or products in a specific way through contents that make an impact.
If you have a business this application offers the Instagram Business version. With this app, you can achieve the following objectives:
Increase the recognition of your business: The ideal is to share valuable content, you can try different formats, such as publications, stories, and reels, to share policies and different business services or products.
Get more customers: You can encourage your audience to purchase a product or service by visiting your website or visiting your business establishment.
Encourage connection: You can encourage subscriptions, appointments, and questions through direct messages that will expand your community.
Make advertisements: You can advertise reels, stories, or different publications that you want to reach a larger audience.
Basic information to create an Instagram profile
Having an Instagram profile has become a requirement to make your business visible, do not wait any longer to create it. Here are some guidelines.
Registration: Download the application for iPhone or Android, you must include the registration data on the home page.
🔥 Pro-tip: Log in through Facebook, it is faster and more convenient and also gives the option to integrate both platforms.
Name and Image: Choose a name for your page, for better brand presence it should be the name of your business, which makes it easier for users to find your profile. Place your logo as the profile image.
Biography: Define in a few words what your business does, be sure to place contacts and a website among other ways in which your followers can get in touch and receive more information about your business.
Other recommendations for Instagram
· Find and follow people related to your business on Instagram.
· Use hashtags, location tags, and tag allies.
· Invite customers to follow your account and share account information on physical items.
After you have carefully read and learned more about these social networks, which belong to the same company, we can conclude that another benefit of properly using them is to promote good customer service.
Universum's customer service through its social networks
Universum has several communication channels where customers can access information and have personalized customer service. We connect with our followers daily through educational content while projecting our company's policies and sharing info on what our services and/or products are, to keep our audience updated about everything we do. Also, in our biographies, the client can find our phone line enabled for calls and WhatsApp, 1-888-507-6614.
If you want to know the benefits of our products and services, please visit our website: www.universumsolution.com, and follow us on our social networks:
LinkedIn: Universum
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