Every year, businesses have a gigantic opportunity to experience a huge boost in sales. Do you know which day we are talking about? During this date, commerce activity moves at such a magnitude, that it creates the opportunity to increase sales and even sell those products that have been stagnant or have not had much demand.
Get ready to sell every last pin this Black Friday! With irresistible offers and the goal of seeing all your customers running to buy your promotions, keep in mind that many customers plan their purchases for this day! Have you thought of the strategies you are going to implement? If you haven’t, you're just in time to start an effective plan.
💡Universum Pro-tip: A single day is not enough to significantly increase sales. The days before are the most important to persuade buying decisions and increase shopping in your store.
Black Friday 2023 left impressive figures: online sales reached $9.8 billion, registering a growth of 7.5% compared to 2022. This shows the increase in sales but also how customers continue to lean towards digital shopping. Stop right there! This is no time to be disappointed, physical stores also perceived a growth of 2.5 %, demonstrating that traditional commerce still has its place in this highly anticipated event.
The strategy nowadays is focused on starting promotions days before the main date, and even leaving them a week longer, to meet the demand, creating a movement that many have called Black Week, which includes days before Thanksgiving and Cyber Monday. Expectations for Black Friday this year are sky-high, e-commerce momentum is on the rise, and competition among retailers is getting more aggressive.
⚠️Black Friday deals are usually between 10% and 70%, depending on sales targets, and the most sought-after products are appliances, technology items, and fashion.
The goal of every business has always been to sell more and better. In this blog, we will give you some recommendations so that you can put them into practice and increase both traffic and transactions during these days.
Strategies that will guarantee success on Black Friday:
Organize your store: These are days full of offers, make it noticeable in your commercial store, make ads, and set dedicated islands where you promote the items, use technology and display all the essential information for your customers. 📖 Find more tips on how to strategically organize your store here
Create an email marketing campaign during the weeks before Black Friday: With this, we want to highlight the importance of having a customer database. With this tool, you will be able to launch campaigns through eye-catching emails where you promote exclusive products for these dates.
Keep in mind that the earlier your customers find out about your offers, the more certain the intention to purchase. Remember that customers plan their purchases! Don't hesitate to name your campaign, for example: Best sellers at the best price. Your customers will want to know more!
Create a digital marketing campaign on social networks: Social networks have become the most important diffusion channel for businesses. By creating a marketing campaign where you highlight all the products you will have on discount, you grow expectations and persuade your customers.
Create need and urgency in your customers: Make your customers feel that they cannot miss these offers, awakening the desire to buy, use phrases such as: Last chance, Only for a limited time, Exclusive edition, etc.
Create cross-selling strategies: the ideal way to sell more is to promote products and add others that complement for a small fee.
Hire extra staff: Keep in mind that countless people will visit your store, make sure it is pleasant and that your staff provides adequate customer service.
Prepare the inventory: When launching promotions of certain items, keep in mind that you can cover the demand. Analyze what you have in stock and if necessary, stock your warehouse so you can sell more.
Take advantage of this season to acquire more stock and sell more. We recommend a service like Merchant Cash Advance. It allows business owners to get money quickly and use it to invest in whatever their store requires: from renovations to inventory. Note: All cash advance loans, working capital financing, and related services are offered by Universum LLC, All financing services are managed by our banking partners.
Want more information on how Universum can help you? Contact us at 1-888-507-6614.
🚨 Last but not least:
Online Presence: Online sales have progressively skyrocketed, many customers have chosen to buy on digital pages because it is faster, they can take a look at the products and order them without having to wait in lines or deal with full warehouses. Here is a good sales percentage!
Universum offers software solutions that help organize and systemize your business. With our Point of Sale Systems, you will have full control of your inventory and sales reports. In addition, you will be able to work smoothly with WooCommerce, integrating your online store with your POS to keep your inventory in real-time. We help you start your online sales and, with just one click, you will reach those digital customers that are waiting for you, offering them the best shopping experience.
Trust us, we help you generate more sales with our services! If you want to learn more about our benefits, visit our website: https://www.universumsolution.com
Call us at +1-888-507-6614!
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