4 tips to connect with your customers - The key to speak their language
- Universum Solution
- Mar 18
- 4 min read
The way you communicate with your customers can make the difference between winning or losing a sale. Having an accessible and effective channel not only makes it easier for them to find you when they need you, but it also reinforces trust and loyalty toward your brand.
Discover how strategic communication can boost your business and ensure that your customers always remember you. Don't miss this opportunity to start connecting better with them!
To improve your external communication, we will analyze four key factors:
✅ Your business' name choice.
✅ Choosing appropriate communication channels.
✅ Customer service
✅ Corporate communication
Each one of these aspects plays a fundamental role in the market's perception of your business. Read on and learn how to optimize them!
What is external communication and why is it key to your business?
External communication is all about how your business projects itself to the world. Aside from helping to build market recognition it also defines how you relate to customers, suppliers, and partners. You can transmit messages clearly and effectively through different channels and objectives that go hand in hand with your company's policies, strengthening your brand's image and trust.
Choosing the name of your business:
You must begin the process of planning, organizing, and operating your business by thinking about the best way to reach your customers. We know that a name or brand with a creative impact helps to build a strong identity, and without a doubt, it is the first method to attract customers and leave a lasting impression on them. Keep in mind that a name that is difficult to read, pronounce and/or spell will be a disadvantage when your clients wish to contact you quickly. Always try to make sure it is coherent with the product or service you offer, thus, better communicating the policies and values you have created for your business.
Choosing the communication channels:
The task is to create appropriate communication channels that are official, easy to remember, and quick to connect, to ensure good customer service while creating marketing, advertising, and communication strategies through them.
💡Remember: Each channel serves a specific function and not all of them are handled in the same way.
Phones and WhatsApp chats: Customers generally feel more satisfied through these channels, the answers are personalized and quicker.
Emails: These Undoubtedly guarantee official and formal attention. The advantage of this channel is that you can inform your customers about any advertising or promotion within your business.
Social networks: This tool has become the window with the greatest visibility for businesses. Businesses must use it to generate interaction with customers. It can also be a way to know what they think and to plan sales strategies.
Based on the name of your business, you should design your customer service channels. The advice is to write email users, social networks, as well as web pages with the name of your business.
Blog: Blogs have become a great tool to share brand information and to generate educational content about the product or service promoted by the business.
If you want to know more about how to implement social networks in your business, this blog may interest you: The hidden power of social networks to boost your business.
Customer service:
Ensuring a good customer experience should be a priority for every business. Keep in mind that many factors are involved in it.
Channels to be contacted: Provide your customers with telephone numbers, e-mails, social networks, and chats enabled for quick attention.
Train personnel to perform the tasks and provide friendly and efficient service.
Follow up on customer requests via telephone or email to better address your customers' concerns.
📖 Learn more about customer service by reading this blog: Customer service, the key to selling more.
Corporate communication:
Having a corporate email is a priority for your business to project the professional image it requires to strengthen credibility and efficient communication with customers. In addition, a specific email address allows you to separate personal activities from business activities and filter suspicious emails. Remember to use official and clear responses in the same tone of communication.
💡
Universum Pro Tip: If you decide to have corporate mailings, you can organize the internal departments of your business and name them according to their functions.
Common Examples:
📝 Note: Corporate email platforms have additional advantages, including more tools and more storage than personal or free accounts.
🎯 Platforms that can help you:
Business mailings providers
Personalized domain:
Good communication with customers is the basis for building connections and loyalty. That is why we repeat the importance of using the right channels, such as official telephone contacts, social networks, and corporate emails, which allow customers to access business information, in addition to transmitting more confidence.
If you want to continue learning with us and receive more tips to help you meet your business goals, subscribe to our blog.
At Universum, we are always thinking about ways to provide you with quality content to keep your business growing!
Don't forget to follow us on our social networks to stay updated and check our offers:
LinkedIn: Universum
תגובות